Free SEO 101 Class

Feeling lost when people talk about SEO?

You’re not alone—and you don’t have to stay that way. For most business owners and marketing leaders, SEO sounds complicated, expensive, and vague. But when you break it down and see how it works, the lightbulb goes on. That’s what this class is for: to demystify SEO and give you a real understanding of how search engines work and how to start showing up where your customers are already looking.

Paying for SEO You Don’t Understand

You’re paying an SEO agency or freelancer, but can’t clearly explain what they’re doing, why it matters, or if any of it is actually working.

You Are Unsure What Really Matters

With so many opinions, it’s hard to tell what’s actually important, what’s outdated, and what’s just noise designed to confuse you.

You Feel Lost in SEO Conversations

Agencies throw around terms like “Sessions” and “canonicals”—and you’re left nodding along, unsure what any of it means.

What You’ll Learn in our Free SEO 101 Class

Our SEO 101 class is a free, 60-minute live class designed to make SEO understandable for business decision-makers. We break down what SEO is, why it matters, and how search engines actually work. You’ll get familiar with key concepts and terminology, from on-page elements to backlinks and technical basics, so you can understand how the work ties directly to outcomes that matter to your business.

See How It All Connects

Learn how Google finds, crawls, and ranks your site and how that process shapes what shows up when someone searches.

Know What to Ask For

Get the confidence and clarity to challenge vague reporting, vague strategy, and buzzword-heavy pitches from agencies.

Speak the Language of SEO

We’ll unpack common SEO terms so you can stop nodding along and start owning the conversation.

Who Should Take our Free SEO 101 Class?

This class is for anyone who needs clarity before they commit to SEO. Whether you’re exploring it for the first time or trying to make sense of what your current SEO agency is doing, this session helps you understand the landscape, without needing to master the tools.

Small Businesses

Running lean means every decision matters. This class gives you clear, focused insight to invest wisely in SEO without wasting time or budget.

Medium Businesses

You’re scaling and need to reach a wider audience. We’ll help you understand the SEO basics so you can push for results that match your ambitions.

Companies Working With an SEO Agency

You’re paying for SEO but can’t tell what’s getting done. Learn how to interpret the jargon and ask sharper questions before renewing the next contract.

Startups & New Sites

Early decisions shape long-term growth. This session helps you avoid missteps, spot red flags, and understand what real SEO traction looks like.

Marketing Directors & In-House Teams

You manage the strategy and need to speak SEO fluently. Get the language and clarity to lead cross-functional conversations with confidence.

SEO 101 FAQs

Is the SEO 101 Class really free?

Yes. It’s 100% free with no upsells or sneaky sales pitches. We believe everyone should have access to foundational SEO knowledge before spending a dime—and this is our way of helping you start smarter.

Do I need technical skills to take the SEO 101 Class?

Not even a little. We made this for non-technical business leaders—no coding, no tools, no technical jargon. Just plainspoken insight that helps you understand what matters.

What’s the difference between SEO 101 and SEO for SMBs?

SEO 101 is a beginner-friendly class that explains what SEO is, how it works, and why it matters. It’s perfect if you’ve never touched SEO or just want to understand the basics.

SEO for SMBs builds on that foundation with specific strategies and examples tailored to small and mid-sized businesses. We’ll show you how SEO actually applies to your business, your website, and your customers, so you can take action with confidence.

Will this help me if I already know a bit about SEO?

Absolutely. If you’ve picked up bits and pieces from videos or past work, this class ties everything together. It helps you see the full picture—so you can stop second-guessing and start asking better questions.

Get Started Now!

Stop guessing. We’ll help increase your visibility, attract the right visitors, and grow with a strategy tailored to your business. Desert Oasis SEO delivers personalized guidance and measurable results.

Schedule Your Free Discovery Call